Online Tutoring on Uber’s Management Practices

Introduction

The world is constantly changing, the consumer is sophisticated, technology is part of our everyday lives and while many strong global brands exist, the trend toward location is also increasing. A transition that has no effect on the business environment is difficult to think about. Today companies operate in dynamic environments that are growing. Each company must be in a position to evaluate the external environments ‘ opportunities and challenges and the strengths and weaknesses of its internal environment to succeed. The management viewpoint strongly illustrates the organization’s organizational base. Management’s role in governing the various functions of the organization. Only in an environment that feeds good performance are highly effective groups and creative agile workers. Good management in this context is virtually invisible because the atmosphere of achievement is established. The ability to create a working environment so that everyone is empowered and rewarded for meeting the organisation’s objectives. The business is a society in itself. Sometimes the manager overlooks this but the employees never overlook this. The key issue is how to communicate with our fellow human beings productively and respectfully irrespective of institution, structure, state, gender or race (Carlopio and Andrewartha, 2012). The present work explores the different management viewpoints of Uber, where management roles and responsibilities in an enterprise, organizational structure, teamwork, corporate ethics, and inclusion are evident to the organization. Uber has been enjoying massive success for the past 7 years in Australia, where it has established itself as the leading ride-sharing application with over 4.3 million users above the age of 14 which represents a total of 20% of the population average in three months (Roy Morgan, 2019). The problem of corporate culture leadership and the growing ethical of workers is discussed. In a context based on relevant management theory, the problem will be critically evaluated for Uber.  The methodology of natural information will be explored to help explain Uber’s management practices. The performance of the managers in Uber, their role in context of ethics and diversity of the organization.

 

Research Methodology

Experienced managers acquire much of their information in their day-to-day activities – this is a form of naturally occurring data. The key requirement is to acquire information which fits the need of the current situation. Continued technological changes in the economic and social context constantly create new approaches to managers ‘ research (Pettigrew, 1990). We are now experiencing a rapid change in business and so the manager cannot rely on previous experience and should reevaluate the kinds of information they need on a regular basis. The more information a manager has, and the better the quality of that information, the better the decisions that the manager can make. Information can be sourced from two areas – what is happening outside and inside the organisation (the external and internal environments). Qualitative research takes the form of a study that does not distinguish it from the perspective of the investigator (Mills, 1959). This research method offers some advantages research by Miles and Huberman (1994) concludes that qualitative data correctly gathered is extracted from naturally occurring events which represent the real perspective of events. A research model provides a comprehensive structure to evaluate the variables that the research question is defined. Research can be referred to as the scientific method which helps solve the problem and uses it mostly to assess market potential. This involves the analysis of the entire problem and alternative resolution methods, by ultimately evaluating the various techniques and using the best technique to find all solutions the researcher allocated (Yin, 1981). The case study approach (Yin, 1984, Woodside, 2010) was commonly used for industrial marketing research, for which comprehensive empirical data analysis based on this method was carried out, while only more recently the methodological problems are addressed. (Borghini, Carù, and Cova, 2010; Easton, 2010). Case study research was the focus of growing interest, producing a comprehensive literature based on its function as a tool for management, Although, case study research has its limitations at critics it is viewed as the primary source of data for the grounded theory (Glaser and Strauss, 1967) and a systematic combining of theory and empirical researches (Dubois and Gadde, 2002). Research by Yin (1981) concluded that case research is considered a useful method. Data collection method for this study will include two resources, which are primary and secondary sources, the primary data will include internal publications which are websites, annual reports and publications whereas, the secondary data will be collected case studies, newspaper and other published materials by different authors, all these sources will reflect naturally occurring data (Guercini, 2014). Qualitative analysis has many methods like ethnography, grounded theory, phenomenology, and historical research, for this study we will use the content analysis which is used to analyse text data. Work using empirical content analysis focuses on language characteristics as interaction with respect to message and document conceptual sense (Budd, Thorp, and Donohew, 1967; Lindkvist, 1981; McTavish and Pirro, 1990).

 

Vision and Value of the Organization

Mission: Uber’s mission is to bring transportation — for everyone, everywhere.

Vision: Smarter transportation with fewer cars and greater access. Transportation that’s safer, cheaper, and more reliable; transportation that creates more job opportunities and higher incomes for drivers.

To solve organizations problems and to have a deeper understanding of business and how to handle it, the use of metaphor was introduced (Morgan, 1986). Morgan’s primary aim is to open new possibilities of organisation, for the principle of the use of imagination is fundamental to one’s theoretical vision (Diga, 2014). Uber will be analysed from the following 8 metaphors by Morgan.

 

Machine

The machine metaphor has been influenced from Principles of management by Taylor where an organization if were efficient, wastages are minimized, culture is maintained and work is being performed in a precise manner where inputs and outputs are standardized by well-designed measurement criteria with control (Waddell, et al., 2007).  Uber follows the organizational metaphor to have the most efficient and effective employees to provide them fair compensation.

 

 

Organism

The metaphor for organism seeks to adapt and survive in a dynamic environment reflecting organizations as living organisms. With economic conditions and life cycles in an organizational environment, it is a constant fight for the survival of the fittest (Lawley, 2001).    Uber is a growing company and is constantly surviving its competition with its leadership style and innovation.

 

Brain

The brain is seen as a centre for distributing enterprising ideas with intelligence and control and enables the system to develop in line with the emerging challenges. The networks include intelligence, reading, information processing, and transmission and control (Lawley, 2001). Uber’s leadership style reflects that the centralized planning for the future for the company is from top to bottom.

 

Tips for Working on Uber Online Tutorings

The organization culture in this metaphor refers to organization evolving in mini-communities with their values, beliefs and ideologies (Lawley, 2001). Top management of Uber created the culture of Uber which are built globally, live locally; customer obsession; celebrating differences; do the right thing; take ownership; preservation; value idea over hierarchy; make bold bets (Uber Newsroom, 2019).

 

Political System

A political system is seen as a product of the dynamics of conflicting interests, disputes and power plays affecting the organizational process. The political activity includes preferences, freedoms and influence, hidden agendas and backroom deals, control, relationships, party lines, legislation, management and the administration of confrontation (Lawley, 2001). Before changing the top management Uber had issues in the organization due to power.

 

Psychic Prison

Organizations as psychic prison Consider organisations as processes combined with their own thoughts and behaviour (Lawley, 2001). In the case of Uber, the staff of the organization, who had a sense of excessive pressure on the workforce as the prisoners complained about pressure created on them on to be the best ride-sharing service.

 

System of Change and Flux

This analogy applies to a continual change process. This represents organisations as a result of a more fundamental process of changing and improving. The dynamic equilibrium flow requires constant adjustments (Lawley, 2001). Uber is a growing company, even after affected by bad PR and a scandals it has managed to create strategies to change and adjust accordingly.

 

Domination

The analogy considers corporations, who manipulate their workers, the natural environment and the world economy for their own personal gains and selfish motives (Lawley, 2001). Uber faced a sexual harassment scandal and threatened the employee to losing the job after reporting the incident.