Remix Mini a Business Plan
Product/Service:
The company is offering a tiny Android based PC that can easily be used as an output to a monitor device and allow the users to work as a regular computer. People need to fork over hundreds of dollars to buy a desktop PC to do their daily work like reading news, using social networks like Facebook, twitter etc. and for watching movies on YouTube, Netflix and other main portals. Remix Mini is a product that is small, stylish and form factor with affordable starting price. It is available in two different configurations i.e. with 1 GB RAM plus 8 GB of internal storage and 2 GB RAM with 16 GB storage.
Mini Remix is a tiny PC with all strengths of an Android device i.e. low memory usage, secured system and numerous apps and desktop PC i.e. mouse, screen and keyboard. Mini Remix has a taskbar, full mouse and keyboard support and window based multi-tasking, all of which are hallmarks of traditional desktop PC. The idea behind developing such a Mini PC is to make sure that the product is both affordable and accessible. As we know that a lot of people are using the traditional desktop PC to surf the web, send emails and watching videos, so such a mini tablet can provide a solution to all the problems. A traditional PC can cost the users quite a few hundred dollars however with Mini PC people can fit in the mobile lifestyle and really enjoy flexibility.
| Product/Service | Description | Price |
| Remix Mini PC | An affordable and accessible mini PC with Remix OS operating system based on android which can be used to carry out the normal PC functionality unlike the Google operating system which is usually seen on mobile devices and tablets.
It has WiFi and Bluetooth along with a USB slot. It also have a Micro-SD slot as well as slot for plugging headphones and HDMI. There are mainly two versions of the Remix Mini with 1 GB RAM + 8 GB storage and 2 GB RAM + 16 GB storage. |
The price range is between $15 and $30. |
Market Position:
The market for Remix Mini is competitive as there are around four main competitors in the market namely MiiPC- Zero Desktop, Inc. offering the product at $149, Remix Mini by Jide Tech offering the product at $50, Android Mini PC- Timing Power offering the product at $79 and FastFox MX WiFi Mini HTPC TV Box – Fast Fox offering the product at $50. There are three indirect competitors (approximately) named as Mini PC – Gigabyte offering the mini PC at $112, Apple Mac Mini by Apple and Artway W8+ – Artway offering the product at $89. The prices of all of the competitors are high as compared to the product we are offering. This gives a cutting edge to our product in the market.
Anticipated Demand:
The anticipated volume of sales per day is 100+ as there are around 800 million Android users demanding for products featuring Android system.
Pricing Strategy:
The company will be following low cost strategy in which the company with the actual lower cost in the market place wins the dominant position in the market. The company will be focusing on lowering its cost by finding suppliers that can provide all the components to make the products and acquiring a warehouse to store the products and establishing a good sale system to sell the products (Mills, 2002). The main vendors the company will be operating with are ARM and SSF Shenzhen Electronics Limited. These vendors can provide the company with RAM, processor and storage at low prices with high quality.
Value to Customers:
The Remix Mini PC is catering the needs of the people by providing them an attractive, accessible and affordable device. Home computers in many developed countries can be considered as necessities as people have to use it for being competitive in the job market. Fast food restaurants, banks, major stores and even businesses like tyres shops use computer and are unable to even operate if the computers are not available. So Remix Mini is catering the necessity of the people by allowing them to connect as connectivity continues to increase in the emerging markets. The main key, thus lies in in having a device to get online which makes the Remix Mini PC a huge opportunity in the emerging markets.
Unique Selling Position:
Remix Mini is manufactured at lower cost by finding the vendors that can supply the RAM, processor and operating system at cheap rate. This will give the company a cutting edge to operate in the market where other Mini PCs are offered at higher prices. Moreover almost all the other PCs are utilizing Google’s operating system while Remix Mini will be using Android system which is the leading choice of the customers currently. Moreover the product offered is environmental friendly and is offered at reasonable price. Many people around the world also love android devices which can make the offered product a spot on hit.
Growth Potential:
The growth potential of the Android market is 10% (approximately) with rising frequency of purchase of about 60%. The growth rate indicates that the Mini PC with Android system is facing a promising future.
External Stakeholders:
External stakeholders of a company can be individuals, groups, environment and entities from outside that are affected by the consequences and outcomes of an organization’s decision. The external stakeholders of Remix Mini PC are clients, community partners, member of groups served by our organization, leaders of public and private sectors (Harrison & St John, 1996).
Customers:
Customers will expect good value and high quality products from Mini Remix PC.
Competitors:
Competitors are also external stakeholders of Remix Mini PC. The competitors like ZeroDesktop, Jide Tech, Apple, Artway and HTPC expect Remix Mini PC to provide a fair competition. The competitors also take a direct financial interest in the business in order to make an attempt for merging or acquisition in future
Government:
Company activities are central to the success of the economy as it helps in providing jobs and it also pays taxes so legislations must be met by the company
Marketing strategy:
Marketing Analysis:
The marketing plan of Remix Mini is based upon the extensive research and planning so that it is able to expand its operating worldwide. The marketing plan of Remix Mini consists of two main objectives that can help the firm to enjoy success in today’s global business environment. First it will focus on its customers through the thorough market research and planning and then on second step it integrates all the functions related to marketing plan of the organization (Kotler & Armstrong, 2010).
The marketing research is done on Android system for figuring out all the cons of it and then finding a solution to resolve the issues (Kotler & Armstrong, 2010). The marketing research is based on interviews from friends, people in technology forum and experts in the technology field to get an advice on the potential strengths of offering such a gadget. After all the research and opinions, the comments are summarized and reviewed for further analysis (Kotler & Armstrong, 2010).
Target Market:
The company will be targeting the young people of all genders and any income rate that are technology lovers irrespective of their location. However, the primary target of the first batch of Remix Mini released will be the local customers.
Market Size:
The market size is 800 million of android users.
Marketing Strategy:
The marketing mix of Remix Mini PC can be analyzed under Product, Price, Place and Promotion.
Product:
The product to be offered is Remix Mini PC with 1 GB and 2 GB configurations. The Remix Mini PC will be 1-inch deep, 4.9 inches long and 3.5 inches wide while allowing the users to use it anywhere with ease.
Price:
The pricing strategy will be based on price penetration with low cost strategy. Under low cost strategy the Remix Mini PC will be developed at lower cost and be offered in the market at price lower than the competitors. Price penetration is a pricing strategy in which the new product is offered at lower price during its initial offering in order to attract the customers away from the competitors (Kotler & Armstrong, 2010). While the low cost strategy would make sure that the company is still earning enough profit. The prices will be comparatively low because of just in time production in which the inventory cost will be lower.
Promotion:
The promotion will be done through product placement, social networking, buzz marketing, sales on websites, TV advertisement, newspaper and flyers. The company will utilize both offline and online marketing techniques in order to promote the new product in the market. Remix Mini PC will also be promoted through having dialogues with customers through social, mobile, blogs and official website. Young customers that are tech savvy will be targeted through emphasizing upon the innovative and trendy design that will provide unlimited options for gaining acceptance and popularity in the global market. Word of mouth advertising and point of purchase strategy will also be followed in which the consumers will be encouraged to discover and try out the product by themselves before buying (Kotler & Armstrong, 2010).
Place:
The product will be sold mostly on the internet i.e. direct to customer. Moreover the distribution through retailers will also be started. Remix Mini PC will be based upon building long term relationships with the suppliers, wholesalers and retailers throughout the world because through this the supply chain can be managed efficiently. The concept of E-Commerce will also greatly help Remix Mini PC to automate the systems through E-Shopping and E-Supply chain management (Kotler & Armstrong, 2010).
Market Segmentation:
The company will be focusing on primarily business class that needs to edit or present the presentations and can utilize the Remix Mini while travelling or out of house. Moreover the second target will be youngsters who like to surf the browser and watch videos online. Students and organizations will also be utilizing the product at their discretion. The given market segmentation is shown in the picture below.
Figure 2: Market Segmentation
Evaluation of Marketing Strategy:
After the launch of marketing strategy, the company will allow it to run for four to five months before evaluation of its effectiveness. The company will also continue assessing the marketing strategy every five months. The sales and revenue data and drivers will also be evaluated. After analysis the decisions for best promotional mediums will be chosen for example if internet promotion strategy will be more successful then video clips and interactive flash images will be considered (Kotler & Armstrong, 2010).
