BUS3DIG Digital Business - Formative and reflective task 2

Question 4 (2 marks) - Answer in 100 words

This question relates to the session of week 5. The graph 1 reported below shows some metrics from Google Analytics to analyse acquisition of users, their behaviour and E-Commerce conversion rate for an e-commerce website. Compare the efficiency of the following channels generating visits on the website:  paid search and referral. (You must compare the efficiency in terms of acquisition of users and conversion rate)