MKT600 Assessment 2: Marketing Plan

Task:

This part of the assessment is a follow-up to the Situation Analysis that you provided in assessment one. Therefore, you need to revisit assessment one and the feedback from your facilitator. Then, devise a complete marketing plan for this assessment to:

1. Develop a marketing plan – The aspects of the marketing that you should include are:
a. Identify objectives and issues; devlop marketing strategies; action programmes;
b. Budget and controls. You are also expected to suggest a clearly defined positioning strategy in the target market drawing from the value proposition.

To start this task.
2. Outline the following marketing mix variables:

a. Define clearly the value proposition of your chosen business, product or the brand;
b. Critically evaluate the business's situation and develop appropriate marketing mix strategies;
c. Product - define the product attributes/features to reflect your value propositions. You are advised to review the threes levels accompained with a product.
d. Pricing – describe the pricing strategy that you recommend and justify your choice.
e. Distribution – outline the distribution strategies you would recommend. For example, where would you locate outlets? Would you own retail outlets or offer franchise options?
f. Promotion – outline the promotion strategies you would recommend (e.g. most relevant advertising strategies)