Task:
Using knowledge gained in previous Assessment 2 and 3, you are now required to develop three tactics and justify why these tactics are appropriate for your organization/brand. To present your ideas, you are to deliver a 10-minute presentation in class.
Important Notes:
- The communication/tactics do not have to be complicated nor do they have to complex, it just has to match the target group..
- Remember the insights gained from Assessment 2 and 3 will need to be used as the core basis for your execution. The questions listed below are a reminder of what you have covered - you do NOT have to re-write them again, you just need to use them to justify your work. For example, we noted in Assessment 1 that GoPro customer preferred video showing people using the product, hence our campaign will revolve around POV shots.
- Who are you targeting?
What do you want to say?
How do your customer like to communicate?
Do they like to use to images, videos, words, gestures or so on?
- What language do they use? Is it formal or informal; personal or impersonal
- Where do they congregate?
What sites will help you connect;
What combination of sites will work best to engage;
What are the rules of engagement for these sites; and
How will this influence your ability to communicate?
- What technologies do they like to use and when?