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MKT3SMK Strategic Marketing Assessment Task 2

Assessment Task 2	Due Date	%	SILOs Assessed
Strategic Marketing Report Situation Analysis (Individual Report). (2000 words)	Friday 11:59 pm Week 9	30	1, 2
Submission Details
To be submitted by the due date via Turnitin NB Only Word files are to be submitted
Description of Task
Your task is to prepare a Strategic Marketing Report for Latrobe University (the company and the brand) as it adjusts to a competitive university market that includes online learning. Note that the brand here is Latrobe University for your campus only. i.e Latrobe Bundoora, Latrobe regional, Sydney, China, Vietnam, etc. Each student is to work individually on this project. You should undertake your own external research of other competitor universities or higher education providers to investigate how other brands are situated in their particular learning space. You should develop a problems and opportunities statement for Latrobe University as the basis for a 5-year strategic marketing plan that could be presented to the Board of the university. Your report must include a title page with a title, your name and student number, subject details, tutor’s name, due date and date submitted, expected number of words & actual number of words. Do not guess. Your report must follow the format and detail as shown on the next page in the Detailed Grading Criteria. Use exactly the same headings and numbering as shown (i.e 1. Introduction … 6. References). Use Calibri Font, size 11, 1.5 line spacing. Your word count does not include the Executive Summary, Table of Contents, or Reference List.

Expert's Answer

Latrobe University is a public research university established in Bundoora, Melbourne in 1967. The educational institution offers a wide range of undergraduate and post-graduate courses in a wide variety of fields.