MKT1MDP Fundamental of Marketing Assessment Help
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Course Code: MKT1MDP
Course Name: Fundamental of Marketing
Assessment:
The aim of Assessment 2 is through the use of real-life marketing example, is to produce an analysis of the macroenvironment and consumer behaviour for an industry.
TOPIC:
You are to investigate the (tba) industry, (tba. in the week 2 seminars) for a company who is looking to invest in this industry. You are to use the compulsory report/s in this assignment (tba. in the week 2 seminars). For further information see ASSESSMENTS INFORMATION tile on LMS homepage.
Based on the above information, you will use other sources such as websites, journal articles, newspaper articles and databases, to produce the following:
- An Individual Written Report of 1500 words (+/- 10 %). Refer to templates on next
- A video of 5 mins. (+/- 10 %)
A video presentation of yourself, based on your written report.
MKT1MDP Fundamental of Marketing
The course MKT1MDP Fundamentals of Marketing deals with initial ‘marketing principles and practice’ that is implemented majorly to the fast-paced customer commodities. The main emphasis revolves around the growth of skills which is important to the marketing career, accomplishment in companies and to interact with various stakeholders. The other areas include concept of marketing, the environment of marketing, the purchasing behavior of the customer and operational markets, segmentation of the consumer, directing and placement, expanding the Marketing Mix and the application and regulation of marketing plans.
The Marketing Mix includes 4 components which are linked to a product. The components should be considered when a company is deciding addressing the marketing functions. The elements are sometimes called as the “Four P’s” in marketing. These components must only be discovered after a target audience/market is chosen. They are described below:
- Product: This component refers to all the elements addressing the actual good noticeable to the customer. These might entail elements like features, value, style, image, labels, packaging, variety, option and warranty.
- Price: This component is included in the price list as well as other elements linked with the product. The elements might entail allowances, discounts, payments and credit terms. These elements are associated to the entire cost of the good.
- Place: The elements include place features and distribution of a good. What and how are the commodities accessible to the consumers? This might entail coverage areas, inventory and assortment.
- Promotion: This element refers to the efforts made by an enterprise to advertise a commodity and raise awareness among the target audience. The efforts entail marketing, sales, PR and social media.
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