Influence of culture on the use of Information System

Task Summary
This assessment task requires you to research and write a 1000 words report on ONE of the topics
provided. These topics are related to the key information systems concepts and technologies
evident in the context of contemporary businesses and organisations.

Context
The purpose of this assignment is to develop your ability to understand the use of information
systems technologies and concepts such as innovation, digital disruption, cultural impact and new
business models in the contemporary workplace.

Task Instructions
1. Please read the attached MIS500_Assessment 1_List of Topics.
2. Choose ONE (1) of the three (3) topics.
3. Read and research widely on the chosen topic area.
4. Write a 1000 words research report on the chosen topic based on the review of relevant
literature and examples.
5. The report should include an introduction, body and conclusion with references to support
the ideas.
6. Please refer to the assessment rubric to ensure you address all the assessment criteria.

Solution:

1.1 Purpose

The technology adoption plays a major role in the success of any organization as the technological advancements can often evolve as a source of competitive advantage for any business (Roddy, 2011). However, technological adoption is not straightforward as all organizations may not be equally ready for a change. This readiness is dependent on the organisational culture which is dependent on several factors including leadership, communication, employee participation, organizational fit, and organizations processes (Self et al., 2007).

This report analyses the cultural readiness at ‘Neulife’ towards information system and digital disruption. ‘Neulife’ is a Sports Nutrition Company in India that manufactures and sells its private labels as well as distributes products by various international companies. The company was established in 1999 when there was no health supplements industry in the country. Currently, the company sells its products through stores as well as through its e-commerce platform (Neulife, 2020).

Till 2013, the majority of revenue came from exclusive distributorship of a global brand in India. However, when the brand decided to sell directly, the company had to innovate as the company did not have exclusivity and now price became a key factor. The focus was on to offer products at the lowest possible price, for which it was needed that the costs were brought down. To reduce its operational cost, the company undertook several technological steps that caused a disruption in the health supplements industry in India (Kashyap, 2019).

1.2 Outline

This report evaluates the cultural readiness at Neulife by analysing the cultural elements of the organization and the influence of culture on the use of the information system and the uptake of digital disruption.