Thinking About Effectiveness

Introduction:

All organizations or companies are in pursuit of a common goal that is earning profits through their services or products. Whereas, in urge of more profits and in consideration of the constantly changing consumer’s demands, organizations continuously modify their products to cope up with the consumers most preferred choices. As such, successful organizations are the ones who can efficiently identify the exact needs of the consumers and produce a product that is more in demand.
Since few years demand of health products is constantly growing. As stated by Alsisi, Ashaab, & Abualfaraa (2020) that Social media has provided a remarkable means of delivering health information broadly and in a cost-effective way, undoubtedly it has played a great role in enhancing health awareness among the global communities. Specially, busy people are always looking for products that can furnish their daily need of essential nutrients without consuming much time. Being a student owing to my busy schedule I also had been trying varied products which could provide me with enough energy to carry on with my daily tasks without wasting time in preparation of meals. Finally, I came across ‘Boost Juices’, and for the last 2 years I’m one of the repeated customers of the same company.
Being a regular customer, frequently visiting the sale points of ‘Boost Juice’, and acquiring their online service I got familiar with their mode of operations and how the company started. ‘Boost Juice’, is an idea of its founder Janine Allis. Allis is now among the most prominent entrepreneurs in Australia. She is of the view that one should live a healthy life, and believes that fruits and vegetables are the best source of energy to keep us healthy. I believe that her philosophy “love life” and acknowledging deficiency of nutrients in our regular meals influenced her to establish juice business. Main theme of ‘Boost Juice’, is to provide daily requirements of proper nutrients extracted from the fresh fruits and vegetables. I was under the impression that ‘Boost Juice’, is some franchise or a subsidiary of some multinational chain but a senior chef at one of the sale point added to my knowledge that the company started its operations from Allis’s home kitchen.

As stated by Sanderson (2016) that demand for ‘healthy’ foods has risen dramatically in recent years as consumers select foods that are healthy, natural, organic or whole, and considering the ingredients used for Boost Juice products, I can foresight a prosperous future of ‘Boost Juice’. How it was possible for the company to expand its operations, and why I am predicting a prosperous future for the company, SWOT analysis would be the most ideal criteria to evaluate the effectiveness of Boost Juice main business and its progress in the long run. A SWOT analysis helps to understand the company’s internal strengths and weaknesses as well as external opportunities and threats (Pilinkienė et al, 2017).
Going through the segments of SWOT analysis first I will evaluate the strength of ‘Boost Juice’. As main products of ‘Boost Juice’ are juices, and smoothies, prepared from extracts of fresh fruits and vegetables, the same are quite popular among diet conscious people, particularly the ones who wants to have something energetic while moving or working, for instance me and most of my class mates usually have ‘Boost Juices’ while in university or studying at home. As such easy affordability, nutritional value of Boost juices products and growing health awareness, I would claim the strength of the company.
Secondly, to maintain its quality ‘Boost Juice’ acquires fruits, vegetables and other ingredients from selected sources only, any interruption or delay in supply from the selected sources may affect its production or quality. Hence, I will consider it as the weakness of Boost Juice.
Success of any business is to some extent based on the opportunities it gets. Considering my own and my peers lifestyle and food preferences, I would term the growing health consciousness and busy schedules a major opportunity for Boost Juice.
Lastly, threats are always a part of any business operations or a personal life. Though the business of Boost Juice in consideration of the growing demand of nutritional foods seems to progress uninterrupted however, pause in supply of the ingredients from the selected sources, effect of weather on ingredients quality, and the emergence of new competitors are some threats which might disturb the seamless progress of Boost Juice business.

According to Wetherly & Otter (2011) business decisions have to be made in context of multiple stakeholder interests and demands. As such stakeholders hold a major influence over the company’s operations. Stakeholders evaluate the performance or effectiveness of their company through their own individual criteria. For ‘Boost Juice’ its routine customers are its major stakeholders, they will evaluate the effectiveness of the juice company through analysis of its product’s quality, freshness, nutritional value of the products and comparing them with other products available in the market. Thus, I would say that variety of ‘Boost Juice’ products is the influence of customers choice.
As stated by Dibie (2018) that any group or an individual having a stake in the success and outcome of a business, can rightly be term as a stakeholder. As such Allis the founder of the company is also a major stakeholder of the company, her criteria to evaluate the effectiveness of the company would be entirely different and detailed as she would be evaluating all segments of her business. Besides segments of her business operations, her evaluation criteria would also involve customers feedbacks, competitor’s products, market trends, and seamless availability of the fresh ingredients for her products.
In the last, being a regular customer of ‘Boost Juice’, considering its expansion and alliance with other brands, I would recommend that as at present it is dependent on different sources like farms and importers for its supply of ingredients, it should acquire a farm of its own and grow some fruits and vegetables that are routinely acquired for its products. By owning a farm and harvesting mainly required ingredients, the company would definitely be able to minimize its production cost, also in case of any issue in the supply from its regular sources, the quality or production of the products would not be affected.

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References:

Alsisi, E. A., Al-Ashaab, A., Abualfaraa, W. A. ‘The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media’, JMIR Publications, 22(7) [online]. Available at: https://www.jmir.org/2020/7/e16212/ (Accessed: 12 August 2020)
Dibie, R. A (2018) Business and Government Relations in Africa. Routledge: USA.
Pilinkienė, V., Deltuvaitė, V., Daunorienė, A., Gaidelys, V (2017) Competitiveness Creation and Maintenance in the Postal Services Industry. Springer: Switzerland.
Sanderson, J. ‘Health Conscious and Confused’, UNSW Law journal, 39(2), [online]. Available at: https://heinonline.org/HOL/LandingPage?handle=hein.journals/swales39&div=29&id=&page= (Accessed: 11 August 2020)
Wetherly, P., Otter, D (2011) The Business Environment. Oxford University Press: USA.

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