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In 2013, Holden, formally known as General Motors-Holden, took the decision to abandon manufacturing operations in Australia. This decision followed decades of Australian Government subsidies, a rising Australian dollar, competition from international industry, the cost of Australian labour, and followed the departure of Nissan some 20 years earlier and Ford in 2016.
You are to provide in approximately 1200 words (+/- 10%):
1) A background to the study;
2) A Five Forces model and competitor analysis explaining the industry;
3) A situational impact analysis explaining the political, economic, social and technological effects of the withdrawal of passenger motor vehicle manufacturing from Australia.
The bibliography, title page, and any diagrams or models are not considered within the word count for this item.
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