Market Positioning Strategy Assignment Help

Geographic: The targeted market will be located in Australia, in more the urban setting than the rural, as the trend progresses from the urban to the rural, although the rural segments may also be included in the audiences. Because the market is online, there is no massive restriction of the subsection variable. 

Demographics: The demographics of this audience will range from the ages of 25-35, and will be targeted towards women, and feminine customers, who aim to enhance their style and beauty via the utilization of a blend of both classical and trendy looks, which are delivered through an infusion of the trends in Asia and Oceania. 

Psychographic: Essentially, the brand aims to target audiences who put a thought, an effort and most importantly money into dressing up. As an online fashion stylist, one’s job is to do the same, and inspire its potential customers through their enhanced fashion sense, which will in term trigger their unique style potential from the inside. Because the market focuses on those who assess their unique options to come to a unique solution, the work of the stylist becomes much more complex. 

Behavioral:  Behaviorally, this target market is a little difficult to cater to as it includes a market of diverse youth who have changing style preferences, and that is why remaining relevant is the most important market challenge. For this same reason, this is also the most high-yielding market, as it is the riskiest areas of fashion styling operation.