Market Analysis & Target Market Strategy Assessment 1B

Assessment Feedback:

Students who submit their work by the due date will receive their marks and feedback on CloudDeakin on 11/10/2021, before 5.00 PM.

Description / Requirements

 ASSESSMENT 1B MARKET ANALYSIS & TARGET MARKET SUMMARY

Assessment 1B is an individual assessment task. Your Market Analysis is based on the data you prepared in Assessment

1. Your Market Analysis will comprise:
   1. Reporting market
   2. Segmenting the
   3. Identifying and evaluating segments for APMC to select as

2. Your Target Market Strategy is based on the Market You are required to propose a business-to-business target market strategy explaining and justifying how APMC will establish and maintain a long-term business presence in the market for the country you selected.

Further information for this assessment task is provided the Target Market Background document and the Assignment 1B rubric. The concepts and processes required to complete Assessment 1B are provided in Classes and Workshops for Week 1 to Week 10, located the Cloud Resources folders.

Reports not meeting a presentation standard required for a Deakin University level-3 and a top-10 Australian company will be penalized or returned ungraded.

Submission Instructions

ASSESSMENT 1B: SUBMISSION REQUIREMENTS

You must submit two files to the Assessment 1B drop box by the due date and time.

1. A Market Analysis & Target Market Strategy report as a Microsoft Word

Name the file: SURNAME COUNTRY MARKET ANALYSIS & TARGET MARKET STRATEGY where

“Surname” is your surname as it appears in your official Deakin enrolment and “Country” is the country you registered in the Cloud for Assessment 1. For example: GAARENSTROOM AUSTRALIA Market Analysis & Target Market Strategy.docx. Do not include any other information in your file name. A 10% penalty of the available marks applies for submission of any document type that is not Microsoft Word.

2. The data file you used to prepare your Market The Excel file will not be assessed. Name the file: SURNAME COUNTRY Market Analysis Data.xlsx

WORD COUNTS

Word Count Penalty: The following penalties apply to assignment in excess of the 3,500 word limit:

• If your report exceeds the word limit by 10% or less, 5% of the available marks will be
• If your report exceeds the word limit by 11‐20%, 10% of the available marks will be
• If your report exceed the word limit by 21‐30%, 15% of the available marks will be deducted,
• This process will continue for each additional 10% that the word count is
• Work that is submitted more than five days after the due date will not be You will receive 0% for the task.

The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.

The following are NOT included in the word count:

• The Executive
• The words in the Title
• The words in the Table of
• The words in the page with the List of
• Words in tables, figures, diagrams, and
• References

The following ARE included in the word count:

• All other words in the body of the
• Words in headings and sub-headings.
• Words in labels for tables, figures, diagrams, and