M & S Textiles Case Study Assignment Help

Summary:

M & S textiles holding a good portion of the Australian textile market in consideration of the growing challenges of enhanced level of competition have to re-consider its production prices. Due to varied factors like raw material cost, labour and government policies minimizing production cost at home facility is not possible, as such the only option to reduce the production cost while maintaining the product’s quality is to shift the production facility to a region where the factors involved with the production procedures are quite economical.     

The company is considering Bangladesh, Bangladesh, Thailand, Philippines, and Indonesia to move its production facility as measure to minimize its production cost. In the following report in consideration of the host region’s government policies and other production favouring factors it will be analyzed that which region would be the most appropriate location for M&S Textiles to establish its production facility.

Ideally Bangladesh will be the most suitable location for establishing production facility of M&S Textiles Australia. Through SWOT analysis, factors of the potential development and possible challenges for M&S textile production in the new host region will be evaluated, to assess the feasibility of moving its production facility to Bangladesh.   

Introduction:

The remarkable advancements in means of communication and globalization has not only enhanced the level of competition and consumers demand but at the same time has enabled the global companies to expand their business operations across their home borders in urge of global presence and acquiring maximum portion of the global market share. Today, the development and augmentation of technology in international business operations, and the ability to identify niche markets have enabled expansion for all businesses (Verbeke, 2019).