HOTL2006 Assessment 1: Discussion paper
Due: 4pm, Friday 13 August, 2021
Length: 900 words
Weighting: 20%
Rationale: To examine and apply the communications and promotion mix for a hotel.
Task: Explain the concept of integrated marketing communications. Select a 5 star hotel and provide examples of how each of the five promotional tools can be applied.
Please Note:
- You must use academic writing for your paper. Do not use 1st or 2nd person that is, no I, we, us.
- You must use marketing concepts and theories from academic journal or text to support your discussion and reference these intext.
- Your List of References must have a minimum of 3 academic references.
- Please refer to Chapter 13 in Kotler, PT, Bowen, JT, Makens, JC & Baloglu, S 2016, Marketing for Hospitality and Tourism, 7th edn (Global Edition), Pearson Education limited, Harlow, UK. ISBN: ISBN10 1292156155 ISBN13 9781292156156.
- Get someone to proofread your work.
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