ERCI720 ERCI721 ERCI722 Reflective Report
For ERCI 720
The requirements for the Reflective Report due on 26 November 2021 are as follows:
- You must use your CURRENT COMPANY as the subject matter. Failing which you will FAIL.
- The structure should be as follows:
- Chapter 1: Brief Overview of The Current Operations and Situation In The Company
- Chapter 2: Proposed Change (Please be comprehensive and not GENERALISED)
- Chapter 3: Brief Analysis of Macro Conditions (Porter’s 5 forces)
- Chapter 4: Brief Analysis of Stakeholders Involved
- Chapter 5: The Likely Outcome of Proposed Change
- Since it is still an academic paper, you are expected to use at lease 5-10 academic journals as your Research materials. EXAMPLES of acceptable journals are shown BELOW:
Reference:
- M Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors
- B Werner Felt, a resource-based view of the firm, Strategic Management Journal, volume 5, p. 171 – 180
- R Rumelt, Towards a strategic theory of the firm
- J Fahy, A Smithee, Strategic Marketing and the Resource Based View of the Firm., Academy of Marketing Science Review, volume 10
- M Porter, Towards a dynamic theory of strategy, Strategic Management Journal, volume 12, p. 95 - 117
- H Mint Berg, Crafting strategy, Harvard Business Review, volume 65, issue 4, p. 66 - 75
- J Quinn, Strategic change: logical incrementalism, Sloan Management Review, volume 20, issue 1, p. 7 - 17
- R Burgelman, Fading memories: a process theory of strategic business exit in dynamic environments
Administrative Science Quarterly, volume 39, issue 1, p. 24 - 46
- J Bower, Managing the Resource Allocation Process: A Study of Corporate Planning and Investment
Harvard Business School, volume 43, p. 934 - 950
10 Pesqueux, Y. and Damak‐Ayadi, S. (2005), "Stakeholder theory in perspective", Corporate Governance, Vol. 5 No. 2, pp. 5-21.
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