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Overview
This assessment task takes the form of a report, which you will prepare as part of a consulting research assignment.
A Consulting Firm in Melbourne has been approached by a client to do a consulting project on the status of Information Technology usage in businesses in Australia. The reason for this is that the client is interested in identifying strengths and areas for improvement in alignment with the Australian Government’s view that businesses need to be data ready and adept at using digital technologies including the internet to succeed in the digital economy. The client wants a ‘high-level’ view focusing on all businesses in Australia, and with an additional focus on SMEs (small and medium enterprises).
You are assigned to do this project and required to submit a short report. The project is to analyse and describe the Australian enterprises’ online presence by using a reliable dataset. Data was collected from the Business Characteristics Survey (BCS) and is available on the ABS website via the link: https://www.abs.gov.au/ausstats/[email protected]/mf/8167.0. Further details on the background to the assignment, and scope of the research assignment etc. are provided below in the assessment details section.
Assessment criteria and weighting
Learning Outcomes
This assessment is linked to CLOs 1, 2, 3, 4. The CLOs are as follows:
CLO1: Research and critique business problems using a suitable paradigm and associated methodologies and methods and techniques.
CLO2: Analyse business data by applying data analytics techniques and models to develop business intelligence.
CLO3: Interpret business data and generate ethical and innovative solutions based on data analytics results.
CLO4: Communicate business solutions professionally and effectively to a varied set of stakeholders.
Referencing guidelines
You must acknowledge all the courses of information you have used in your assessments.
Refer to the RMIT Easy Cite referencing tool to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing.
Use RMIT Harvard referencing style for this assessment.
Submission format
Upload as one single file via the Assignments submission page within Canvas.
Academic integrity and plagiarism
Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.
You should take extreme care that you have:
RMIT University treats plagiarism as a very serious offence constituting misconduct.
Plagiarism covers a variety of inappropriate behaviours, including:
Assessment declaration
When you submit work electronically, you agree to the Assessment declaration.
The Australian Government (Department of Industry, Innovation and Science, 2018) emphasise that Australia’s technology future requires Australian businesses to develop capability in several areas including data and digital skills and accessing Australia’s digital infrastructure including Information Technology such as the internet.
Data is considered valuable for businesses because it enables better, more connected services, improved policies and decision making, and the development of new technologies products and services. “Collecting and analysing data is not a new thing, but the tools businesses and consumers use to quickly interact with data from multiple sources are changing rapidly. Seven out of the top 10 companies in the world rely on the data they collect to deliver services and create value” (Australian Bureau of Standard Reports 2019).
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