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COMU2140. How to Approach and Write Your Report
The ACCC’s inquiry examined how digital platforms exert market power in the Australian media industry. It especially focussed on journalism and advertising, and on the platforms’ relationships with consumers.
Given the focus and scope of its inquiry, the ACCC’s final report will be important to many organisations. Some are in the media industry, such as content producers and advertisers. Some are in related areas, such as bodies that regulate consumer privacy, or which aim to defend quality and diversity in journalism, or which try to protect copyright.
Every institution with some stake in the inquiry’s outcome will want to understand the report’s analysis and its recommendations. To do so, they would prepare their own reports about the ACCC’s report, whether for internal use or for wider publication.
They want you to tell them about the ACCC’s analysis and its findings. In particular, they want you to explain how those findings matter to them.
You have 10 options to choose from. Each option asks you to write a response to the ACCC’s report for a particular organisation, focussing on an aspect of the report that is most relevant to that organisation’s interests.
So, your first step is: choose one of the options!
Your next step is to do pursue two lines of preliminary research:
In doing this, you will start to use your background research on the organisation to guide your reading of the ACCC’s final report.
As you assemble this research material, keep relating what you find back to the explicit or implicit questions at the heart of your chosen task.
Remember, the fundamental question you are trying to answer is something like:
What issues, opportunities, and challenges does the ACCC’s final report raise for your chosen organisation?
Your findings must be presented as a report. Unlike essays, which give the author a lot of room for invention in regard to structure, style, and tone, reports are highly conventional. That is, there are set ways in which the information in a report is structured and presented.
Read the ACCC’s final report for its platform-related content, but also for its structure and style. It will provide a model for you to emulate. Reports are written for busy people who need to understand information quickly and without strain. They need to be clear and simple without becoming crude or simplistic.
You need to use these headings in your report. Feel free, it you think it will make your report even easier to read, to use further sub-headings of your own invention.
TO: [Body to whom the report is addressed]
Policy Implications/Recommendations References
The Assessment folder on Blackboard has details on what each section should address, so please read that outline carefully.
That outline makes frequent mention that your report should address a “problem”.
Think of the “problem” this way: for the Australian Copyright Council (ACC), the practices of social media platforms in the Australian market might be a problem because they erode copyright protections, and thus weaken the ability of content creators to be paid when their works are distributed and consumed.
So, the Copyright Council will be very interested in what the ACCC finds and recommends – it might welcome some findings and recommendations, and not others. The Copyright Council, in other words, would be likely to employ someone to produce a report much like the one you are preparing to write!
Enjoy your writing!
Digital platforms have developed into global giants after the development of the fast-paced internet with time. They are not only the platforms that provide a communication bridge between two entities but are one of the biggest means of business too. They provide a wide range of services to the customers which are mostly free, in exchange for the user data and their attention towards the platform. This large amount of user data means that platforms can even collect the data beyond what the user actively provides while using the services.
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