Case Study : Analysis & Evaluation
Case Study : Analysis & Evaluation
Value: 16%
Due date: 14-Apr-2015
Return date: 06-May-2015
Length: 2000
Submission method options
EASTS (online)
Task
A fast food chain of restaurants selling burgers, chicken and soft drinks is re-thinking how it will operate in the near future. Currently over the counter orders are slow and this is often due to customers making a slow decision on the food/drink they want to order or customers having a last-minute change of mind and having the order changed. Increasing staffing costs and training are also an issue. The decisions made by the executive board are:
- a) to reduce the number of over counter orders and this be replaced by ATM-like machines installed on the restaurant premises
- b) to also install ATM-like order machines all over town so people could pre-order and pay for their order and then collect their meal at a restaurant of their choice later.
Question 1 (1000 words)
Write a well presented report for the above outlining the business operation. Do not use any trademarked restaurant name in your report. Provide three recommendations that are well substantiated with journal literature and referenced correctly. (You may use the reasons above or use your own that supports this change)
Question 2 (1000 words)
Provide an alternative to the above suggestion (of ATM-like machines) to improve delivery options.
Provide suggestions into improving business service/operation offerings such as customer feedback, mobile ordering, etc, substantiated with current literature.
Rationale
This task meets Learning Outcomes 3 & 4:
Students will :
be able to analyse the efficiency of information delivery and manage the information and Information Systems;
be able to evaluate information capability and delivery options.
Marking criteria
Question 1
| Criteria | HD | DI | CR | PS | FL |
| Outlining an analysis of the business operation | Provided a well presented case of the given business operation, stating assumptions made. | Provided a written case of the business operation. | Provided an inaccurate case of the business operation and/or with errors. | ||
| Possible Marks | 4 | 3 | Less than 2.5 | ||
| Providing three recommendations to process improvement in business processes, substantiated with literature | Three recommendations made related to the business, well substantiated and referenced the journal used correctly. | Three recommendations made to the business, connected to the business and more than 2 errors made in referencing (including not using journals). | Less than three recommendations made, or not connected to the business and/or major errors in referencing. | ||
| Possible Marks | 4 | 3 | Less than 2.5 | ||
Question 2
| Criteria | HD | DI | CR | PS | FL |
| Evaluating and offering alternative suggestions to improve delivery options in business relaunch | Evaluated current case and offered an alternative suggestion to improve delivery options, based on literature for a business relaunch. | Evaluated case and offered an alternative suggestion with a weak link to literature. | Evaluated case and offered a suggestion without substantiation to literature. | ||
| Possible Marks | 4 | 3 | Less than 2.5 | ||
| Providing solutions on customer feedback and into new business offerings | Providing solution as required and at least three suggestions into improving business offerings. All substantiated with journal literature. | Providing solution as required and up to three suggestions which may not substantiated with journal literature. | Provided inappropriate solution and/or not substantiating suggestions made. | ||
| Possible Marks | 4 | 3 | |||
