BUS5PB - Principles of Business Analytics Assignment 01: Self-service Analytics Solution

Tasks

• Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics. You may refer to external sources of information to justify your evaluation;
• Develop two analytics solutions to analyze the dataset using the two software packages covered in the subject so far. It is recommended to explore insights among data to pinpoint characteristics of each segment, for example, age or gender distribution for product type;
• Based on the insights obtained from analytics solutions and any external sources of information, recommend effective marketing strategies (market opportunities, targeted customers, channels for campaigns, etc.) for a potential client intending to enter these new industry segments in Australia. You need to decide on the number of recommendations with a brief justification for your choice. Recommendations should refer to visualization's (a combination of diagrams and charts) from your analytics solutions and external references.
  
• You are free to make reasonable assumptions and justifications given the educational nature of this case study.