BU30024 Advanced Innovative Business

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Course Code: BU30024

Course Name: Advanced Innovative Business

Advanced Innovative Business Online Tutoring

After you have done individual pitch in Week 4, now your team will create a strategy to develop a business that you will pitch to a potential investor. Your choice of business will be based on one of the following three options:

a new business (start-up):
an existing business from overseas that is not operating in Australia; or
a franchise currently operating in a country overseas but not in Australia.

CHOICE OF BUSINESS:

You must be able to show that the business/franchise choice has or will have positively impacted one or more of the SDGs.

Please note the following: Large multi-national franchises such as McDonalds or KFC etc. are NOT permitted Business / Franchise choice must be approved by your tutor.

Requirements

Your team will be required to

Task 2B. Prepare an INFOGRAPHIC about your chosen business /franchise and PRESENT to the class

(Group 20%)

Task 2C. Write a REPORT

(Group 15%)

Specific Requirement

Task 2B

Infographic and Presentation

For the INFOGRAPHIC:

Prepare an infographic addressing the criteria for your business / franchise. The infographic must be presented in LANDSCAPE, and cannot be touched (moved/zoomed etc) during the presentation. All information contained within should be legible from any audience member in the room.

Information to be shown on the Infographic (as a minimum):

1. Name of the Business / Franchise

2. What the business does – product / service description

3. Explanation of your business choice by

• Identifying the competitive advantages (derived from macro, industry and competitor analysis)

• Create a marketing mix strategy using either 4P’s (product, price, promotion and place) or 7P’s (product, price, promotion, place, people, process and physical evidence)

• Create a Perceptual Map to illustrate where your Business

/Franchise sits in the competitive environment.

4. Show the major financial and other information for the business

• Start-up costs or Initial Investment cost and Contract Length (if relevant)

• Royalty fees (if relevant)

• Return on Investment & Payback Period

• Expected sales growth over 5 years

5. SDGs Impact and stakeholder charters (be creative)

6. Swinburne University Logo

7. Names of Team members & Team Name/Team Logo

8. Additional items may be added as is deemed suitable for the business

SUBMISSION REQUIREMENTS (for the INFOGRAPHIC)

• Electronic copy, Colour

• File Format: pdf, ppt, jpg, gif (or similar)

• 1 page ONLY

Marks 20

Task 2C

REPORT

Write a REPORT to show the research and business case for your business. The Report must include and address these matters:

1. Executive Summary (Max length 1 x A4 Page)

2. Introduction (approx. word length: 200 words)

3. Description of the business, its SDG impacts and an explanation & justification for your choice.

Your discussion should include information and research from your macro, industry and competitor analysis, explaining why your team has selected the business (approx. word length: 800 words)

4. Explain the business strategy you propose and marketing positioning

Begin by explaining your market position through the use of a Perceptual Map (or similar) and discussing competitors (showing their existing market share, weaknesses and strengths – and how you will beat them)

Identify and discuss your market potential and marketing mix strategy – describe the Target Market and develop the 4P’s or 7P’s

Explain your launch strategy and what you will do to get the brand known Will you sell the business/franchises off paper? Will you set up the first outlets as company owned stores as working model to sell future investors and for training? (approx. word length: 1,000 words)

5. Discussion of the potential profitability of the business and explain how this would be attractive to investors. SUPPORT your discussion with information derived from your financial analysis. This should include information about likely returns on investment, initial development or start-up costs, projected payback periods and projected growth targets for revenue/ profits etc., based on the market size and market share. Detailed information for this section should be attached as an Appendix (approx. word length: 900 words)

6. Develop a Stakeholder Charter for your business and EXPLAIN how the points developed for your Stakeholder Charter will be applied in the business. Note: You may wish touse the Ten Principles of the UN Global Compact as shown at:https://www.unglobalcompact.org/what-is- gc/mission/principles

(approx. word length: 400 words)

7. Conclusion (approx. word length: 200 words)

(Note: Word limits are 3,500 words +/- 10%)

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BU30024 Advanced Innovative Business

The course BU30024 Advanced Innovative Business deals with multidisciplinary teams in order to make use of wide-ranging frameworks and models to facilitate knowledge of the opportunities and challenges businesses are facing today. The holistic application allows evaluating and analyzing business problems so that creative, practical and innovation solution can be constructed. It showcases the impact of decisions and solutions on organizations triple bottom line which is planet, people and profit. This unit allows undertaking research, integrating innovation and business framework to solve business related problems in both global and local context in comprehensive manner.

The assignment comprise of two parts, which requires creating info graphics and making report on chosen business. It calls for demonstrating ethical, critical, sustainable, analytical and creative thinking, and problem solving. It allows pulling discipline-specific knowledge and experiences when developing and negotiating a business strategy. The aforementioned skills give a way to identify issues concerning business ideas, also the practices required to develop or adjust to accommodate changes of culture, language, location, differences in ethical standard or regulations and desired target market. With the sophisticated team skills it brings an opportunity to build awareness of alternative business practice, examine an industry in-depth and developing understanding of business format.

In this subject, students are required to showcase practical application of disciplinary knowledge to business contexts keeping in mind several other factors like ethical standards, reporting factors, stakeholders’ considerations, cultural diversity and more. It becomes difficult for students to incorporate all these, due to lack of knowledge on certain aspects. Moreover, the most difficult phase is to develop a business idea. This calls for Online Tutoring from professional business expert. Myassignmenthelp has PhD qualified experts on board who has been solving similar assignments from years. Their willingness and dedication can be witnessed from the samples available on our website. Despite how intricate and challenging the assignment is, they are available to offer assignment assistance on advanced innovative business at an hour of need. Be it a work from scratch or a segment from the written paper, the quality of our assignment remains unhampered. So get professional advanced assistance before it’s too late!