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BSTR301 Case Study and Reflective Journal

ASSESSMENT BRIEF - 4

COURSE:Bachelor of Business / Bachelor of Accounting
 Unit Code:  BSTR301
 Unit Title:  Business Strategy
 Type of Assessment:  Assessment 4 – Case Study and Reflective Journal.
 Length/Duration: Case Study– 1000 words Reflective Journal – 1500 words
 

 

 

 

Unit Learning Outcomes addressed:

1.       Critically evaluate the concepts, models and course of actions that are consistent with the strategic direction of business organisations.

2.       Analyse an organisation in its context from a strategic perspective

3.       Demonstrate the ability to think critically in relation to the strategic decisions of business organisations through real-world scenarios.

4.       Analyse a critically reflective, well-structured business case.

5.       Apply the conceptual frameworks learned in this unit on a real-life organisation, its present business position, its long-term direction, its resource and competitive capabilities, the effectiveness of its business strategies, and its opportunities for gaining a sustainable competitive

advantage.

 Submission Date: 4 pm on Friday of Week 14 (Friday 19th June 2020)
 Assessment Task: Individual written assignment consisting of a critical thinking case study with related questions and a reflective journal analysising the unit content.
 Total Mark: Critical Thinking Case Study – 20 marks Reflective Journal – 20 marks
Weighting: 40%
 Students are advised that submission of an Assessment Task past the due date without a formally signed approved AssignmentExtension Form (Kent Website MyKent Student Link>FORM–Assignment Extension Application Form–Student LoginRequired)or previously approved application for other extenuating circumstances impacting course of study, incurs a 5% penalty per calendar day, calculatedby deduction from the total mark.

For example. An AssessmentTask marked out of 40 will incur a 2 mark penalty for eachcalendar day.

More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy & Procedures– Student Login Required)

ASSESSMENT DESCRIPTION:

Your final assessment will comprise of an individual written assignment of approx 2,500 words in two parts:

  1. Critical thinking case study (1000 words) in which you are given a scenario (Available in Assessment Brief folder in the moodle) outlining a business situation. You are supposed tooutline and apply the relevant business strategy theory and conceptual frameworks related to making strategic choices and evaluating strategy (Weeks 6 to 11) to identify solutions to the business problems in the scenario.
  2. A reflective journal (1500 words) in which for each of Weeks 1 to 5 you will identify what material was covered in that week’s unit content and how it was delivered (this covers both the lecture and the tutorial activities), how you felt about it and how it relates to your previous experience or learning, what you learned from that week's class, and how you will use that learning in the future

ASSESSMENT SUBMISSION:

The final assessment for all students is due at 4 pm on the Friday of Week 14 (Friday 19th June 2020) Week 14.

The assignment must be submitted online in Moodle. All materials must be submitted electronically in Microsoft Word format (other formats e.g., pdf or mac file may not be readable by markers). No paper-based or hardcopy submission will be accepted.

Please note that this is an individual assessment and any similarity score greater than 20% will be treated as academic misconduct.

No referencing of sources is required for either part of this final assessment.  

GENERAL NOTES FOR ASSESSMENT TASKS

Content for Assessment Task papers should incorporate a formal introduction, main points and conclusion.

Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate in work being presented for assessment. The content of high quality work presented by a student must be fully referenced within-text citations and a Reference List at the end. Kent strongly recommends you refer to the Academic Learning Support Workshopmaterials available on the Kent Learning Management System (Moodle).                                             For                         details                         please                         click                         the                         link http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606 and download the file titled “Harvard Referencing Workbook”. This Moodle Site is the location for Workbooks and information that are presented to Kent Students in the ALS Workshops conducted at the beginning of each Trimester.

Kent recommends a minimum of FIVE(5)references in work being presented for assessment. Unless otherwise specifically instructed by your Lecturer or as detailed in the Unit Outline for the specific Assessment Task, any paper with less than five (5) references may be deemed not meeting a satisfactory standard and possibly be failed.

Content in Assessment tasks that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.

Marks will be deducted for failure to adhere to the word countif this is specifically stated for the Assessment Task in the Unit Outline. As a general rule there is an allowable discretionary variance to the word count in that it is generally accepted that a student may go over or under by 10% than the stated length.

GENERAL NOTES FOR REFERENCING [NOT APPLICABLE FOR THIS ASSIGNMENT]

References are assessed for their quality. Students should draw on quality academic sources, such as books, chapters from edited books, journals etc. The textbook for the Unit of study can be used as a reference, but not the Lecturer Notes. The Assessor will want to see evidence that a student is capable of conducting their own research. Also, in order to help Assessors determine a student’s understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number(s) if shown in the original.

Before preparing your Assessment Task or own contribution, please review this ‘YouTube’ video (Avoiding Plagiarism through Referencing) by clicking on the following link:link:http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606

A search for peer-reviewed journal articles may also assist students.   These type of journal articles can be located in the online journal databases and can be accessed from the Kent Library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be over-used – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the National Health and Medical Research Council(NHMRC), or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non- peer reviewed websites(Why can't I just Google?): https://www.youtube.com/watch?v=N39mnu1Pkgw

(thank you to La Trobe University for access to this video).

Expert's Answer

Beach Energy Ltd is one of the largest energy company in the Australia. It operates in oil and gas sector. This report presents the financial analysis of the Beach Energy Ltd. This report involves analysis of the various financial statements and financial ratios. In the start, brief background, its values, vision and purpose are discussed. Then common size and horizontal analysis of Beach Energy Ltd for 5 years’ time period are presented. This reports involve various financial tools, indicators and measures to analysis the financial position of the Beach Energy Ltd. Financial analysis is very important part for measuring company short run and long run prospective. The tools and indicators addressed in this report are cash flow analysis, liquidity analysis, income analysis, solvency, and coverage ratios. Financial indicators indicate inconsistent results. Few ratios indicate positive outlooks and few show improvement is needed. In the last, the growth and risk analysis with prospective analysis is provided in the report outlining the risks posed by the company and demonstrating the company's potential growth and development.

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