BSBMKG502 Assessment Task 3 - Marketing Mix Adjustment Report

Assessment Task 3 - Marketing Mix Adjustment Report

Task summary:

For this assessment task you are required to develop a short report about adjusting the marketing mix based on lower than expected sales.
The assessment can be word processed and submitted via email to the assessor or can be handwritten and submitted to the assessor (Please note that plagiarism will be accounted for both word-processed and handwritten submissions).
Students are to add supplementary sheets for answers wherever required. Make sure all assessments are signed by the student and dated.
Complete the following activities:
1. Develop a briefing report that addresses each of the points below.
• An analysis of each component of the marketing mix and possible reasons as to why this component of the marketing mix may have not led to the increase in sales desired.
• Based on the above, an analysis of which component/s of the marketing mix should be changed and why.
• An assessment of how you think changing the component/s of the marketing mix affect the business' performance, especially with regard to sales.
• An assessment of how you believe changing the component of the marketing mix will affect the business' customers?
• How you consider the changes you suggest still meet business objectives?