BSBMKG501 - Assessment Task 2 Marketing Opportunities Identification Project

Assessment Task 2 Marketing Opportunities Identification Project

Task Summary:

This assessment task requires you to Identify and evaluate marketing opportunities for a business of your choice, you will need to identify a business and access its Marketing Plan.

choose a company and use its Marketing Plan by viewing the site htt .//www.m ans.com/ or by researching the Internet for a Marketing Plan for a company that you are interested in. Note the marketing You can c plan must include sufficient information in order to be able to complete this assessment — this means the marketing plan must include business goals, target customers, marketing/branding strategy, sales forecasts and mark Before you start the assessment task, you should discuss your choice of company with your assessor who will need to approve your choice before you start the assessment project. For the purposes of this assessment, the Managing that you are the Marketing Manager of the company that you have chosen and that your assessor is the Managing Director. Assume that the location of the business is in the city or suburb you are living in. If you are having difficulty sourcing a suitable Marketing Plan, you should speak to your assessor who can assist you to source one.
Once you have chosen your company, you may proceed to the first part of this assessment task that is to prepare for and conduct a meeting with a role-play marketing team to brainstorm ideas for marketing opportunities for the business. You will also need to conduct research on the market for the business prior to the meeting. The assessment can be word processed and submitted via email to the assessor or can be handwritten and submitted to the assessor (Please note that plagiarism will be accounted for both word-processed and handwritten submissions). Students are to add supplementary sheets for answers wherever required. Make sure all assessments are signed by the student and dated.