Online Tutoring on Using Social Media in Workplace

Introduction

Background: Social media at the workplace can help increase the productivity of employees as it provides an informal medium to communicate and creates a sense of community in an organization. However, for many employees, social media can also act as a distraction.

Purpose of the report outline: This report aims to understand if an organization can use social media for internal mass communication.

The topic of the report: Feasibility of Social Media as a newsletter at a Law Firm.

Purpose of the report: The report aims to understand how the internal newsletter of a law firm can be replaced by social media to increase employee engagement.

Intended Audience: The partners of the firm want to create a program where the employees are more aware of the developments in the organisation and can also be involved in various aspects of the organization.

Background of the Organisation: Rockliff Snelgrove Lawyers is a law firm based out of Sydney, Australia. The firm was established in the early 1970s. The firm has been a part of some significant cases including 1997 Thredbo Landslide against the State of NSW. Currently, the firm has 11 partners and has over 50 associates. The firm provides legal services in several areas including business & commercial, real estate, bankruptcy, civil, family and divorces, and employment.

Type of Communication Strategy to be implemented: Social Media at Workplace for Internal Communication.

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Body

In the main body, the following sections will be included

– Analysis of the existing communication channel

– Drawbacks of the existing communication channel

– Alternative to the existing communication channel

The four research resources are discussed below:

Resource 1

Name of the Resource: Florida International University

Type of Resource: Conference Paper

Summary: Instead of banning social media completely at the workplace, businesses must find ways to include it in the working culture as it has a significant impact on human interaction. However, businesses must clearly set policies to ensure that social media is used productively.

Reliability:  Currency- The Article was published in 2012.

                    Relevance- The relevance of the article can be inferred from the fact that the article examined the various process in which social media can be used at the workplace.

                    Authority- The first author, Myrian Herlle is the Academic Success Initiative Program Director at Florida University whereby she advises 25 tutors on increasing the effectiveness of various courses.  The second author, Vivian Astray-Caneda is a Community Education Coordinator at Miami Dade College, Florida.

                    Accuracy- The authors have conducted an extensive literature review using practical as well as academic insights.

                  Purpose- The purpose is to understand the social media implications at the workplace and how the management can control it.

Resource 2

Name of the Resource: Journal of Social Media for Organizations

Type of Resource: Journal Article

Summary: The article found that higher is the self-reported usage of internal social media, higher is the level of employee engagement. While there is no impact of social media usage on the leadership competency, however social media usage improved communication skills, entrepreneurship skill, and readiness for change management.

Reliability:  Currency- The Article was published in 2016

                    Relevance- The relevance of the article can be inferred from the fact that the article examined how social media impacts employee engagement at the workplace.

                    Authority- The first author, Abubaker Haddud has over 10 years experience in the engineering industry and is a visiting faculty at Eastern Michigan University.  The second author, John Dugger is a Professor (Emeritus) of Technology and Professional Service Management at Eastern Michigan University. The third author, Preet Gill, serves as a Business Development Manager at Robert Bosch LLC.

                    Accuracy- The authors have conducted a case-based study to draw inferences.

                  Purpose- The purpose is to suggest ways how management at Bosch can use the internal social media platform for increasing employee engagement.

Resource 3

Name of the Resource: Munich Personal RePEc Archive

Type of Resource: Working Paper

Summary: The article found that organizational structure plays a mediating role in the relationship between employee job performance and social media usage. It was also found that social media drives decentralization in organizations that promotes quick decision making, thereby serving as a competitive advantage for the business.

Reliability:  Currency- The Article was published in 2018

                    Relevance- The relevance of the article can be inferred from the fact that the article examined how the organizational structure influences the impact of social media on employee engagement at the workplace.

                    Authority- Both the authors, Ali Sükrü Cetinkaya and Rashid Muhammad are faculty in the Management Department at Selcuk University, Turkey.

                    Accuracy- The authors have conducted a survey-based study to draw inferences.

                  Purpose- The purpose is to suggest ways how management can integrate organization structure and social media technology to enhance employee capabilities.