Assignment 3: Personal Brand Development Plan

Assessment Type: Individual report (Plan)

Task & Scope: Design a personal brand development plan that explains how you going to achieve personal branding of your authentic leadership identity. Clearly identify what you should do to effectively communicate it and why. When developing your personal brand development plan, consider how you will evidence the authenticity of your personal brand, your personal brand statement and narrative, the insights gained from your reflection, and tools and technologies that will assist you to promote your digital footprint.

Weighting: 40%

Word Limit: 3,000 - 3,500

Learning Outcomes

This assessment is aligned with:

CLO1: Assess the importance of authentic and personal branding to leadership

CLO2: Critically evaluate the characteristics of authentic leadership

CLO3: Demonstrate an informed understanding of how the anchors of your personal narrative affects your leadership development needs

Presentation Requirements:

This assignment requires use of the RMIT College of Business Harvard Referencing System. Please consult the Guidelines for Referencing and Presentation in Written Reports and Essays published by the College of Business.

You must acknowledge all the courses of information you have used in your assessments.

Refer to the RMIT Easy Cite referencing tool (Links to an external site.) to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page (Links to an external site.) for more tools such as EndNote, referencing tutorials and referencing guides.

Note specially: Your assignment must use the reading materials studied in this course. Assignments which rely on references that have not been studied in this course cannot achieve even a Pass grade because such assignments fail to demonstrate what you have learnt from studying this course.

Also note: there is no opportunity to resubmit failed assignments

Assignment criteria:

1. Tools, annotation and insight (30%)
2. Critical analysis - the development your personal branding insights and action plan is explained/ supported by making use of the courseware (30%)
3. A clear plan of action for the personal brand development of your authentic leadership identity – detailing what, why and how and technology/platform(s) and timeline (30%)
4. Structure and literacy (10%)

Rubric:  See below

Submission: The assignment must be submitted electronically via myRMIT Studies/Canvas using the Turnitin assignment e-Submission procedure. Turnitin will review your submitted work and provide an originality report for you and your facilitator.

Feedback mode: Feedback will be provided via speedgrader

Academic integrity and plagiarism:

Academic integrity is about an honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.

You should take extreme care that you have:

• Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods,
• Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites.

If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.

RMIT University treats plagiarism as a very serious offence constituting misconduct.

Plagiarism covers a variety of inappropriate behaviours, including:

• Failure to properly document a source
• Copyright material from the internet or databases
• Collusion between students