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This assessment task related to The British Airways (BA) Swipe Card Debacle case study. Please see case study below.
The aim of this task is to write a report to the CEO recommending the need for change. As OD practitioners, you are required to provide recommendations to implement the change and development. You are required to provide the CEO with rationale and implementation plan by supporting your claims and referencing to the body of knowledge you have learnt in this subject.
This assessment is in two parts:
• Report – 3000 words per group -20%
• Presentation – 15 minutes – 10%. All students must be present for marks to be granted.
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