Assessment Task 2 Anatomy of a startup venture

Assessment Task 2      

Anatomy of a startup venture (individual, 1,500-word written            

Submission Details

LMS via Turnitin.

Grading Criteria and Feedback

Please see LMS and detailed Grading Criteria below

Description of Task

Please select an Australian startup venture of your interest (the venture must not be set up for more than seven years, and is still operating), and critically analyse:

1. Business information:

- Brief introduction of the chosen startup venture

- Who and where are the business's targeted customers?

- What customer wants, needs, problems or fears are the venture trying to address?

- What are the major product/service benefits, features and/or experience?

- What makes the business differentiated from current oppositions/competitive offerings in the market? - How attractive is the industry that the business is located in, and How competitive is it?

2. Business model: - Critically evaluate the venture's business model and value proposition.
3. Challenges:

- What were the major challenges the venture encountered with at different stages, and how did the venture manage to overcome them?

4. Lessons for other businesses: - What are the key lessons that other businesses in the same industry can learn from this startup venture?

Please support your analyses/arguments with relevant secondary data/facts and figures, and apply/reflect on relevant entrepreneurship theories where possible/relevant.

Report format is to be used with titles and sub-titles, Harvard referencing style, 1.5 spacing, 12 Times News Roman font, and at least 12 references in English) to be used (including no less than 4 academic references).