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Assessment Task 1--Research Article Review
Due date: Friday of Week 7 by 5pm AEST
Weighting: 50%
Length: a) 2000 words maximum for the written review; b) 2 minutes maximum for the presentation
Details
Academic research on consumer behaviour has been an important driving force behind business decisions in the real world. In this assessment task, you as a "consumer behaviour expert” will provide your systematic review of a research article on consumer behaviour, and deliver a presentation on two aspects of your review.
Please choose one article from the list of following research articles published in "Journal of Consumer Research”, the best consumer behaviour journal in the world.
When reviewing the article, you are not required to explain the statistics reported by the authors. Instead, you should focus on the verbal descriptions of the theories, studies, findings, implications, etc.
This review should be written so that a general audience, like your best friend or your mom/dad, could understand what the research article was about. Try to make it as fun and readable as possible.
This presentation should be made within 2 minutes and through 4 PowerPoint slides. The slides should follow the subsequent structure:
You will also prepare a script in which you will write out or at least outline what you intend to say in your presentation.
Please pay attention to the following details on presentation and submission methods:
Assessment Criteria
The research states that possessing status is the fundamental motive of any human being and they seek ways through which they are able gain attention or significance amongst other people. This status gaining desire of human beings are being carried out in the present society by acquiring different types of luxury brands
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