Assessment Task 1: Business Case Analysis
Task
Description |
For this business case analysis assessment task, each student will be required to submit a strategic framework to critically evaluate (a) the internal and external organisational environments, and (b) generate a useful SWOT analysis summary
A business case has been provided below. You will be expected to make extensive use of critical thinking and the application of strategic theories and models relevant to strategic management. |
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Criterion
Number |
Criterion Description | Measures ILO: |
1 | Conduct independent research into foundational and contemporary management theory. | LO1 |
2 | Critically evaluate theoretical positions, and identify strengths and weaknesses. | LO1 |
3 | Conduct independent research into the strategic business/management facing an organisation via a case study model. | LO2 |
4 | Analyse and critically evaluate data relevant to making evidence-based decisions in management. | LO2 |
5 | Use the models of strategic analysis to identify the range of internal and external business/management issues facing a case study organisation. | LO3 |
9 | Communicate complex information in written forms. | LO4 |
10 | Communicate effectively to a diverse audience. | LO4 |
11
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Make appropriate use of strategic management principles in all forms of communication. | LO4 |
Task Length | 2000 words MAXIMUM | |
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