Assessment Task 1: Business Case Analysis

Task

Description

For this business case analysis assessment task, each student will be required to submit a strategic framework to critically evaluate (a) the internal and external organisational environments, and (b) generate a useful SWOT analysis summary

A business case has been provided below. You will be expected to make extensive use of critical thinking and the application of strategic theories and models relevant to strategic management.

Criterion

Number

Criterion Description Measures ILO:
1 Conduct independent research into foundational and contemporary management theory. LO1
2 Critically evaluate theoretical positions, and identify strengths and weaknesses. LO1
3 Conduct independent research into the strategic business/management facing an organisation via a case study model. LO2
4 Analyse and critically evaluate data relevant to making evidence-based decisions in management. LO2
5 Use the models of strategic analysis to identify the range of internal and external business/management issues facing a case study organisation. LO3
9 Communicate complex information in written forms. LO4
10 Communicate effectively to a diverse audience. LO4
11

 

Make appropriate use of strategic management principles in all forms of communication. LO4
Task Length 2000 words MAXIMUM

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