Assessment Item 2 International Strategic Plan Report

Assessment Item 2

Assessment Type: (a) Individual Presentation and (b) Written Report Title: International Strategic Plan

Due date: report due 23rd of October via online submission.Purpose: This assessment item is designed to build planning, organising, cognitive, research and problem-solving skills and the ability to formulate innovative global/international market entry strategies/solutions. Length or Duration: Presentation 8 minutes (No more than 10 slides), Report 2500 words (+/- 10%) Weight: 60% (10% Presentation/50% Report - please see additional information below)

Group or Individual: Individual

Optional or Compulsory: Compulsory

Description:

As an International Business Consultant, you will first deliver an 8-minute presentation (online), then submit a detailed written Strategic Plan in a report format at the end of the semester (week 13). You will conduct your research on behalf of a chosen company (your client) and an appropriate industry from South Korea. Your client can be an Australian Company (preferably a Small to Medium Sized Enterprise (SME)). You will need to make an assumption about the need for the Strategic Plan and justify the suitability of the selected industry and country. You will outline the importance of the industry to the designated countries’ economies, examine factors of operations and performance, and assess the impact of recent issues on entry to the industry and future prospects. Based on this research, you will then formulate an entry strategy for your client.

Additional information will be provided during the lectures, tutorials and via the BLACKBOARD site.

Output:

• From weeks 7 to 12 you will have the opportunity to present your scope (choice of client, industry and country) and an overview of your International Strategic Plan to your peers within the class. This will provide a valuable opportunity to seek feedback of your scope elements and selected industry.
• A report will be produced (word count excludes reference list, executive summary, tables, charts, graphs and attachments). It will be fully in-text referenced throughout (ie. including the sources of all ideas and specialised information and not just of direct quotes) and include a reference list of any other appropriate supporting data in table or graph form. It must be presented in a professional manner following the QUT Cite/Write guidelines provided at this link http://www.citewrite.qut.edu.au/write/report.jsp.
• The report must be well researched, reflect considerable thought and be well-organised, both in terms of a central argument and in practical terms.
• The marking guide should be referred to while preparing your assignment as it provides a statement of the criteria by which it will be assessed.

Information regarding the report will be provided during the lecture and tutorials.