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Purpose | Length | Weighting | Due |
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The purpose of this assignment is to:
The unit learning outcomes assessed are:
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500 words
(25 marks) |
Overall – 25% Completed in Pairs | Session 7
Upload the word version of the questionnaire and the questionnaire development to Dropbox in VU Collaborate. Provide the link to the online questionnaire in the comments section. |
Grocery shopping is a regular task of every household. Some consumers find their busy lifestyle makes the task stressful and some just have a dislike for grocery shopping. For some consumers online shopping may be an attractive alternative. The online grocery shopping market in Australia is expected to increase to $5.8 billion in 2020; this represents approximately 4 percent of the market (https://www.retailworldmagazine.com.au/australias-online-grocery-market-set-to-double/). A large supermarket chain is interested to understand the consumer attitudes to online supermarket shopping and to identify if any demographic and psychographic differences exist. A quantitative research method research will be applied using an online survey.
Assessment Criteria:
To access the marking criteria for this assessment, click > Assessment 2 Questionnaire Rubric.pdf
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