THS2HME Hallmark Events

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Course Code: THS2HME

Course Name: Hallmark Events

Assessment task

Essay writing (2,000 Words)

QUESTION: ‘Hallmark events have a tradition and a sense of place and this gives a destination a strong competitive advantage. Their regularity allows DMOs to gradually build them into the destination’s brand’ (Frost, W. ‘Events and Tourism’. In S. Page and J. Connell (Eds.), The Routledge Handbook of Events, London and New York: Routledge, 2012, p. 77).

Discuss the following quote, using the example of one hallmark event, its sense of place and how the event was used to attract tourists to a destination.

Essay Instructions

Your essay must be substantially based on one hallmark event of your choice. Your example must be based on your research of an article from one of the following three journals (which are all available online via the library):

Event Management
International Journal of Event and Festival Management
Tourism Management

The choice of example is up to you. Making an informed choice is part of the essay process and require you to demonstrate skills in research. Lecturing and tutoring staff will not provide examples, nor will they approve your choice. Note that not all events fall into the category of Hallmark Events. Part of the essay will be justifying your choice as fitting this concept.
Do not reference internet sites, magazines or newspapers. There are no exceptions. They can be used as background research, but are not to be referenced.
Do not use sources from before 2000. This is because the early literature on events was quite inconsistent in defining Hallmark Events.
You must use comprehensive Harvard in-text referencing. For assistance on referencing, see [latrobe.libguides.com/referencing]
You should only reference what you have read. If you read about an IOC report in Allen, reference Allen – that’s what you read.
There is a no minimum or maximum number of sources. At this level, you should be able to judge the appropriate number, but choose wisely what is worth including. Remember, no internet references, magazines or newspapers.
Communication skills are important. Proofread carefully. The standard of your expression will affect your mark.

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THS2HME Hallmark Events

Hallmark events refer to special event that includes sport/cultural event or festivals happening as a major one-time or after specific time period in order to raise awareness and profitability of the destination in long-term. . These don’t only make contributions to the destination, but also to the host community. To brief, the value of events play a significant role in the development of regional, national and international tourism marketing strategies.

The course THS2HME Hallmark Events analyses and examine the relationship between tourism and events. It highlights the reason destination develops or event utilization with the target to increase tourism. The specific focus lays on hallmark and mega events. The subject allows discovering the problems of using such events for the development (long-term) of destination imaging, events legacy, tourism/event precincts and event portfolio. Moreover, it allows gaining sufficient knowledge and application of strategic decision making process, legacy of tourism/events precincts, event economic impact statements and long-term growth for destination imaging. To add, it discusses the characteristics and roles of mega and hallmark events, analyzing the process of developing and conceptualizing the events along with stakeholder’s role, events effect on destination identities, image and tourism and various issues impacting the effectiveness of events.

The assessment on this subject comprises of essays and questions that allows developing subject theoretical concepts, critical thinking and creating problem solving skills. This subject doesn’t have any such hurdles in terms of topic intricacy; in fact it is easy to go for. Many students fail to complete these assignments within the given time frame due to certain reasons. It could be due to part-time job, other co-curricular activities, poor subject knowledge or lack of good writing skills. Therefore, hallmark events Online Tutoring could be the best possible solution they could avail to work seamlessly on assignments. Myassignmenthelp has experienced and qualified subject matter experts who cater students’ requirements and work according to it. No matter how short the deadline is, our urgent Online Tutoring can provide you the original top-notch quality paper at fingertips. So without wasting anytime, avail our writing services and improve your grades.