Online Tutoring on Business Plan for Pizza on Wheels
Products/services
We specialize in pizza and offer a variety of topping options ranging from the traditional pepperoni, tomato sauce and cheese topping to customized sausage, mushroom or chicken toppings. Our pizza truck would take pizza to the busy streets serving the most carved food of the country at a competitive price!
Target market
The targeted customers of Pizza on Wheels are the children, teenagers and youngsters who belong to middle income families and live near or on the George Street. Further, we also intend to attract customer traffic from the malls, theatres, hostels, educational institutions and parks in the area.
Marketing strategy
The variety of options for customizing your pizza gives you a freedom to eat what you like accompanied by best value for money. Further, the ninja turtle theme will serve to be an attraction for children, teenagers and young population.
The Future
Vision statement
To establish a network of most loved mobile pizza units in Sydney
Goals/objectives
Pizza on Wheels aims at extending its presence in a short span of time. The goals and objectives set to achieve the vision and mission are as follows:
- To establish an online presence through social media and company website
- To include further variety of pizza in the menu
- To establish a loyal customer base through effective customer management
The Finances
The start-up cost for the business is approximately $60,000 which shall be finance by Mr. Father and we aim to make sales on $75,000 in the first year of business.
Introduction
Business details
Pizza on Wheels is a mobile food business that specializes in pizza and offering a variety of topping options ranging from the traditional pepperoni, tomato sauce and cheese topping to customized sausage, mushroom or chicken toppings. Our customer base will be the crowds around the George St, Sydney; most of which include people from numerous malls, theatres and parks located in the area. Our pizza truck would take pizza to the busy streets serving people with the most carved food of the country at a competitive price!
Registration details
Business name: Pizza on Wheels
Location(s) registered: George St. Sydney, New South Wales
Business structure: This is going to be a family business run by Mr. Owner. It would be financed by owner’s father and 1 more family member would be involved in daily operations of the business.
Business premises
Business location: The ‘Pizza on Wheels’ food truck would be located on the George Street, Sydney somewhere between The Metro Theatre and the Town Hall Station. It would be parked on a suitable location depending upon the rush hours on the nearby places.
Buy/lease: A used food truck will be bought which should be fitted and gutted to meet our requirements. It would be further altered according to the design and theme based on Ninja Turtles [See Appendix].
Legal considerations
The food truck business is involved in handling food, would use public place for commercial activities and might also need to dispose waste; therefore following legal requirements need to be fulfilled and laws to are to be complied with before commencing the business (ablis.business.gov.au, 2015):
- Food Standards Code
- Approval to Lease an Unused Public Road
- Approval to Place or Display Items on Road
- License for Food Business
- NSW Vehicle Registration
- NSW Drivers License
Further, moving the truck to another location in case of any intention of serving at a particular event may need additional permits.
Management and Ownership
Names of owners: Mr. Owner
Details of management & ownership: ‘Pizza on Wheels’ will be a family business and would chiefly be run by the family members with no formal contract regarding profit sharing. Mr. Father would finance the entire business. Mr. Owner would be involved in managing the supply chain and sales and promotional activities; while Ms. Emma would manage the cooking department.
Skills, experience and qualifications:
[What relevant skills, experience and qualifications do the business owner(s) have? List any major achievements/awards. What other relevant experience do you have? Don’t forget to attach your resume(s) to the back of your plan.]Innovation
Research & development (R&D)/innovation activities
According to The Economist (2015), the secret ingredient behind the constant increase in the demand for pizza is the menu innovation; therefore, R&D is crucial for Pizza on Wheels to sustain its sales and draw in more customer traffic.
The R&D activities would include improvement in the recipes for the crust, sauce and toppings. Different combinations would be experimented to find the most liked ones and manage the inventory accordingly. The innovation aspect shall also be applied to equipment and processes to achieve operational efficiency by optimising the use of technology.
Operations
Organizational Structure
Being a family business, Pizza on Wheels has a very simple organizational structure with family members managing different departments simultaneously. Mr. Father will be the chief financer, who would not be involved in day to day operations of the business; however he would be responsible for ensuring that the business meets all the legal requirements currently and in future. Mr. Owner would serve as the general manager of the food truck; he would be the bookkeeper, take orders and serve the orders to the customers, also manage the marketing and promotions for the business. Ms. Sister is the chef and would be engaged in making pizza as per the customer orders. She would also be responsible for managing the inventory.
The Future
Vision statement
To establish a network of most loved mobile pizza units in Sydney
Mission statement
To reach each and every pizza lover in Sydney and offer them the largest topping variety at a competitive price with a smile!
Goals/objectives
Pizza on Wheels aims at extending its presence in a short span of time. The goals and objectives set to achieve the vision and mission are as follows:
- To establish an online presence through social media and company website
- To include further variety of pizza in the menu
- To establish a loyal customer base through effective customer management
The Finances
Risk management
| Risk | Likelihood | Impact | Strategy |
| Truck performance issues | Likely | High | Hire a reliable and experienced contract mechanic |
| Weather condition | Likely | High | Offer home delivery in case of bad weather conditions |
| Location limitation | Highly likely | Medium | Search for another busy location |
| Change in customer preference | Unlikely | High | |
| Lack of customer awareness | Likely | High | Promotional offers |
Key objectives & financial review
Financial objectives
We intend to make sales of $75,000 in the first year.
Finance required
The start-up cost for Pizza on Wheels will be approximately $60,000. This amount will be financed by Mr. Father from his savings.
Conclusion
Pizza on Wheels is a mobile food business that specializes in pizza and offering a variety of topping options ranging from the traditional pepperoni, tomato sauce and cheese topping to customized sausage, mushroom or chicken toppings. Our customer base will be the crowds around the George St, Sydney; most of which include people from numerous malls, theatres and parks located in the area. Our pizza truck would take pizza to the busy streets serving people with the most carved food of the country at a cheap price!
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List of References
ablis.business.gov.au, 2015. [Online] Available at: https://ablis.business.gov.au/pages/SearchResults.aspx?p=2&g=true&activities=H451202&locations=504&answers=419%2c488%2c604%2c522%2c676%2c423%2c453%2c773%2c462%2c550%2c494%2c680%2c539%2c799%2c426%2c482%2c541%2c506%2c427%2c770%2c711%2c110%2c78%2c2%2c704%2c1
Cityofsydney, 2013. How to open a food van or food truck in the City of Sydney, Sydney: cityofsydney.nsw.gov.au.
The Economist, 2015. Rising dough in the pizza industry. economist.com, 26 Feb.
Goodfood, 2012. Food trends for 2013: vegetables, kimchi and fun on a plate. Goodfood.com.au, 7 December. [Online]
Available at: http://www.goodfood.com.au/good-food/food-news/food-trends-for-2013-vegetables-kimchi-and-fun-on-a-plate-20121206-2ayrn.html
Lin, R., 2014. Pizza Restaurants and Takeaway in Australia Industry Market Research Report, Sydney: IBIS.
Myrick, R., 2012. Running a food truck for dum.Google Books.
Psomas, E.L. & Fotopoulos, C.V., 2010. Total quality management practices and results in food companies. International Journal of Productivity and Performance Management, 59(7), pp. 668-687.
PwC, 2013. Supplier Relationship Management: How key suppliers drive your company’s competitive advantage, the Netherlands: PricewaterhouseCoopers.
The City of Sydney, 2015. Mobile food vendors. The City of Sydney, 15 June.
Waters, C., 2014. Food trucks v councils: the battle of the street burger. The Guardians, 18 November.
