3029MKT Self-Marketing - Self Marketing Plan - Assignment Help

Career Path Analysis

Critical path analysis enables an individual to set the career-direction on the basis of qualifications, experiences and aspirations of the individual (Joseph, Boh, Ang, & Slaughter, 2012). On the basis of my qualifications, I aspire to be a manager in the hospitality industry over the next 5 years. The desirable positions for me are available on Seek and I shortlisted two positions – one in Burger Project, Brisbane and other in Sake Resturant & Bar, Brisbane (listed in Appendix 1 and 2). The career path analysis enabled me to match the required qualifications for both the positions (Massoni, Olteanu, & Rousset, 2009), to find that the applicant needed to be passionate, energetic and has leadership qualities. Besides, the applicant must capable of engaging customers, energising staff, driving the business to success, enthusiastic personality, and graduate or generic attributes, such as good communication skills&organisational skills (Sin & McGuigan, 2013; Kember, Hong, Yau, & Ho, 2017).

I have acquired the required qualifications and graduate attributes, such as communication skills, problem solving skills, teamwork, creativity, time management, and critical thinking (Osmani, Weerakkody, & Hindi, 2017). But I need to improve my acquired skills through regular and extensive practice, in order to gain advantage over competitor applicants. The SWOT analysis of the competitor applicants is crucial for the development of self-markeing plan (Massoni, Olteanu, & Rousset, 2009), and it enabled me tomake strategies to differentiate from the competitors.

Figure 1: SWOT analysis of the competitor applicants

Career Goals

One of the most crucial elements of self-marketing is defining career goals (Merdin, 2011), which should be broken into short term goals and long term goals (Clarke, 2017). The career goals need to fulfill all the criteria of SMART goals, they should be specific, measurable, attainable, realistic, and time-bound (Wang & Tsai, 2014). Setting SMART goals is very crucial, as these goals can be achieved within time if the strategies for self marketing is made and implemented efficiently, they are also able to be evaluated and adjusted. These goals will also enable me to set my priorities, to make conscious choices, as well as subconscious preferences (Ramsey, 2003). My short term goals and long term goals are as follows:

• Short term goals:To acquire a managerial position within 24 months in the hospitality industry and to acquire experience of core managerial and business operation knowledge of the industry.
• Long term goals:In 5 to 10 years, I want to achieve senior managerial status in the hospitality industry, either CEO or general manager of a restaurant chain, and possibly estalibsh my own business in the industry. 

Self Positioning

Self positioning is an integral part of self marketing and the career of an individual greatly depends on the self-positioning strategy of the individual (Miglbauer, 2009). In order to position myself as a team leader at Burger Project, Brisbane or assistant manager at Sake Resturant& Bar, Brisbane, I need to use my strengths and potentials, such as the capability of engaging customers, energising staff, driving the business to success, some experience, enthusiastic personality, and graduate or generic attributes, to gain a competitive advantage over competitors or the job seeking crowd. I will present my strengths, such as my abilities as a team player, flexibility, my ability to communicate openly, and my potentials, such as my extrovert nature, and my positive attitude towards accepting challenges, to highlight that my qualities are best suitable for the requirements of Burger Project or Sake Resturant& Bar.