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How businesses operate and communicate have transformed over the last few years. Business communication is really very important for companies, even the success of any business largely depend on its communication (Kumbhar. V, 2013). Back in the days, majority of the businesses used to communicate through mails, then came telephone and now most of the communication takes place through e-mails. Technology has played a great role in the advancement of business communication. Emails are considered to be one of the most effective ways of communicating for various business purposes. Its fast, effective, targeted, global reach, literally no cost at all. All these benefits are briefed in detail below:

Quick: Emails can be send and received in a matter of seconds, regardless of the size of the content and destination, emails can be send from one computer to another in just seconds. Best part is, images, audio files and other documents can be shared as well (Martins. H, 2016).

Targeted: communication through emails can be done with one specific individual or with larger audience. Many companies are using email technology to send their newsletter to their target audience on weekly and monthly basis.

Global Reach: Who ever you want to communicate with, messages through emails or communication can easily take place through emails around the world. An email sent from USA can be received in Australia in a matter of few seconds.

Attachments: One best feature of emails, that really support the business communication, is the fact that large files, like videos, audio files and other form of documents can also be shared through emails.

As for the above-discussed points, it won’t be wrong to say that emails are an effective way of communication. We mainly communicate to exchange our ideas, thoughts, feelings and details on any given subject, so to have that communication with ease, emails are considered to be the most effective way.

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REFERENCES:

Kumbhar. V, 2013, ‘ Economics of Transport and Communication’ M.A.-II, Edition: 1, Chapter: Business Communication, Publisher: Distance education Center, Shivaji University,

Martins. H, 2016, ‘Corporate Emails in English: Brief Contexts and Language’,  Lisbon Business School.

Jackson, T., Dawson, R. and Wilson, D., 1999. Improving the communications process: the costs and effectiveness of email compared with traditional media.

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