MKT520 Managing Product and Service Innovation Assignment 1 Innovation padlet webpage

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Task:

Your task is to create a webpage (using Padlet*) that very clearly and concisely reports on selected aspects of the innovation capabilities of the organisation you will be critically evaluating in assessment 2.
On your webpage you should:

  • provide (concise) relevant information on your organisation
  • present three issues relating to innovation that you are focusing on in your written report
  • explain the importance of these issues to your chosen organisation

Consider whether any/all of your three identified issues are shaped by the context of your organisation- its size, types of products, types of consumers, nature of the industry etc.
Your padlet webpage should be visually appealing. Consider how you can use multimedia (including images, charts or diagrams, videos and more) to represent your ideas or key issues clearly and concisely, but without oversimplifying NPD concepts. Your page should be informative and engaging, structured clearly to make it attractive and easily understandable by your audience.

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