MKT525 Digital and Social Media Marketing-Assignment 4 & 5

Task:

Using knowledge gained in previous Assessment 2 and 3, you are now required to develop three tactics and justify why these tactics are appropriate for your organization/brand. To present your ideas, you are to deliver a 10-minute presentation in class.

Important Notes:

• The communication/tactics do not have to be complicated nor do they have to complex, it just has to match the target group..
• Remember the insights gained from Assessment 2 and 3 will need to be used as the core basis for your execution. The questions listed below are a reminder of what you have covered - you do NOT have to re-write them again, you just need to use them to justify your work. For example, we noted in Assessment 1 that GoPro customer preferred video showing people using the product, hence our campaign will revolve around POV shots.
• Who are you targeting?
  What do you want to say?
  How do your customer like to communicate?
  Do they like to use to images, videos, words, gestures or so on?
• What language do they use? Is it formal or informal; personal or impersonal
  
• Where do they congregate?
  What sites will help you connect;
  What combination of sites will work best to engage;
  What are the rules of engagement for these sites; and
  How will this influence your ability to communicate?
  
• What technologies do they like to use and when?