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MARKET POSITIONING STRATEGY - WORKSHOP - 2

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ACTIVITY 2 -


Imagine your brand is a person who just showed up at an industry party full of
your ideal target market (identified last week)

  • Describe what he/ she is like by answering the following questions and completing
    the table below.
  • What is he/ she wearing?
  • How does he/ she approach people?
  • How does he/ she introduce him/ herself to your customers?
  • Write down as many attributes as you can.
  • Then....complete the following table:

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