The Impact of Blockchain on Consumer Engagement.

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Research Questions:

  • What are the gaps in digital marketing in term of consumer engagement?
  • How to link blockchain with potential consumer?
  • What is the effect of blockchain on Digital marketing?
  • How can getting rid of middlemen enhance customer-engagement?
  • How can blockchain fill the gap between click rate and conversion rate  
  • How blockchain would reduce the gap between high click rate with a low conversion rate?
  • How can Immune system in the blockchain affect the consumer engagement? ( perhaps by no transactions??
  • How can a consumer be reached by blockchain?
  • What is the effect of no transaction money for third party?
  • What is the effect on personalized date?
  • What’s the effect on “ influencers”?

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