Project 2 Brief and Rubric

Task: Develop a briefing paper based on a selected innovation framework Minimum requirement: 1500 words (or equivalent) and 6 references What will be considered in assessment:

• What are you setting out to do? What is your theory or hypothesis for this?
• What innovation framework are you using? Why? What makes it the best framework to do it?
• Are there inherent weaknesses in the framework you chose? Will you do anything about that?
• Are you balancing simplicity and elaboration?
• Is your briefing persuasive, convincing, integrated and clear?

You can take the approach of a design critique, management report, case study, competitive analysis/review, or any other approach of your choosing; you can also choose the format of your submission e.g. written document, presentation, video essay etc.