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Assessment Task 2
Anatomy of a startup venture (individual, 1,500-word written
Submission Details
LMS via Turnitin.
Grading Criteria and Feedback
Please see LMS and detailed Grading Criteria below
Description of Task
Please select an Australian startup venture of your interest (the venture must not be set up for more than seven years, and is still operating), and critically analyse:
- Brief introduction of the chosen startup venture
- Who and where are the business's targeted customers?
- What customer wants, needs, problems or fears are the venture trying to address?
- What are the major product/service benefits, features and/or experience?
- What makes the business differentiated from current oppositions/competitive offerings in the market? - How attractive is the industry that the business is located in, and How competitive is it?
- What were the major challenges the venture encountered with at different stages, and how did the venture manage to overcome them?
Please support your analyses/arguments with relevant secondary data/facts and figures, and apply/reflect on relevant entrepreneurship theories where possible/relevant.
Report format is to be used with titles and sub-titles, Harvard referencing style, 1.5 spacing, 12 Times News Roman font, and at least 12 references in English) to be used (including no less than 4 academic references).
Entrepreneurs are the assets that are to be supported, motivated as they have positive implications on wealth concentration (Quadrini, 1999). The implications to the society are positive where the innovations and businesses can impact the living standards, by creating jobs and growing the economy, the distribution of wealth and equity are essential for the growth of any society (Hurst and Lusardi, 2004).
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